Cookie Policy for WaypointSur
This Cookie Policy explains how WaypointSur (operated by The Jar Group, owned by AJ Lawrence, hereinafter referred to as “WaypointSur,” “we,” “us,” or “our”) uses cookies and similar technologies when you visit our websites waypointsur.com and guides.waypointsur.com (the “Services”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
This Cookie Policy should be read in conjunction with our Privacy Policy, which provides more details about how we process your personal data.
1. What are Cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, WaypointSur) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
2. Why Do We Use Cookies?
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Services to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our Services. Third parties serve cookies through our Services for advertising, analytics, and other purposes. This is described in more detail below.
The specific types of first-party and third-party cookies served through our Services and the purposes they perform are described below:
2.1. Essential Cookies
These cookies are strictly necessary to provide you with services available through our Services and to use some of its features, such as accessing secure areas. Without these cookies, we cannot provide you with the full functionality of our Services.
- Examples: Session cookies to remember your login status or preferences during a single browsing session. WordPress cookies for basic site functionality.
- Legal Basis: Legitimate interest (Art. 6(1)(f) GDPR) as they are necessary for the website’s operation.
2.2. Analytics and Customization Cookies
These cookies collect information that is used either in aggregate form to help us understand how our Services are being used or how effective our marketing campaigns are, or to help us customize our Services for you.
- Google Analytics (Third-party): Used on guides.waypointsur.com to collect information about how visitors use our site. We have implemented IP anonymization. This data helps us understand user behavior, popular content, and identify areas for improvement. Google Analytics sets cookies to gather this information.
- Purpose: Website analytics and performance improvement.
- Legal Basis: Your consent (Art. 6(1)(a) GDPR).
- Beehiiv Analytics (Third-party): When you interact with our newsletter, beehiiv sets cookies to track email opens and clicks. This provides WaypointSur with aggregated data on newsletter engagement.
- Purpose: Newsletter performance analysis.
- Legal Basis: Your consent (Art. 6(1)(a) GDPR).
2.3. Advertising Cookies
These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
- Facebook Ads Pixel (Third-party): This pixel, implemented on our newsletter signup pages, uses cookies to track user interactions after seeing or clicking a Facebook ad. This allows us to measure the effectiveness of our advertising campaigns (e.g., conversions) and build custom audiences for future ads.
- Purpose: Advertising effectiveness measurement, audience targeting.
- Legal Basis: Your consent (Art. 6(1)(a) GDPR).
3. How You Can Control Cookies
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided in our cookie consent banner when you first visit our site. You can also set or amend your web browser controls to accept or refuse cookies.
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org or www.youronlinechoices.eu.
Specific controls for commonly used services:
- Google Analytics Opt-out: To prevent your data from being used by Google Analytics, you can install the Google Analytics Opt-out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout.
- Facebook Ads Preferences: You can manage your Facebook Ad preferences through your Facebook account settings and the Digital Advertising Alliance, Network Advertising Initiative, and European Interactive Digital Advertising Alliance websites (for EU users).
If you choose to reject cookies, you may still use our Services, though your access to some functionality and areas of our Services may be restricted.
4. Changes to Our Cookie Policy
We may update this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. The “Last Updated” date at the top of this Cookie Policy indicates when it was last revised. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies.
5. Contact Us
If you have any questions about our use of cookies or other technologies, please email us at:
The Jar Group / WaypointSur
Email: [email protected]
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